"2 for 1 offer" QR Code Campaign

Scandinavian Airlines created this “2 for 1 offer it takes 2 to see” QR Code campaign after research showed that couples tend to book their trips when they are physically next to each other.

100,000 emails were sent containing two QR Codes resolving to different videos, one left and one right of a split screen (video below). Only by combining the videos did the offer make sense and the full promotional code then revealed.

Every available ticket was sold during the week long campaign and as a promotional QR Code technique I'm sure this will get you thinking about the possibilities for developing this idea for your own business.

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